Broadening the Scope of Consumer Research

John Deighton, Debbie MacInnis, Ann McGill and Baba Shiv

Journal of Consumer Research, 2010, vol. 36, issue 6, v-vii

Date: 2010
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Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

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