Consumer Research Insights on Brands and Branding: A JCR Curation

Uniting the Tribes: Using Text for Marketing Insight

Kevin Lane Keller, J Jeffrey Inman, Margaret C Campbell, Amna Kirmani and Linda L Price

Journal of Consumer Research, 2020, vol. 46, issue 5, 995-1001

Date: 2020
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Citations: View citations in EconPapers (11)

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