Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources

The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research

Simon J Blanchard, Jacob Goldenberg, Koen Pauwels and David A Schweidel

Journal of Consumer Research, 2022, vol. 49, issue 2, 359-372

Date: 2022
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:49:y:2022:i:2:p:359-372.

Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

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