Optimization Strategy to Capitalize on the Romanian Tourism Potential

PhD Lecturer Dindire Laura and PhD Reader Dugan Silvia ()
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PhD Reader Dugan Silvia: “Constantin Brancoveanu” University of Pitesti

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 1, 968-972

Abstract: An important direction of the improvement of promotional activities achieved both by the decisional governmental and non-governmental organisms within the tourist services sector and by the tourism firms, both on an intern and international level, is the promotional strategy. Consisting in the mastership of obtaining the best results, through organizing, coordination, prediction, communication and control activities, the promotional management means knowing and understanding the intern and international promotional strategies typology, in a way that we could choose the best option. By the comparative presentation of the main international strategies regarding the promotion of tourism, such as the standardized and the adapted promotion, we aimed the development of knowledge and abilities regarding the adaptation of the tourism promotion process to different cultural and national backgrounds.

Keywords: capitalize; romanian tourism potential; promotional strategy (search for similar items in EconPapers)
JEL-codes: R19 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:1:p:968-972

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