Planning Marketing Activity during Periods of Crisis

Iordache Maria Carmen () and Ciochina Iuliana ()
Additional contact information
Iordache Maria Carmen: „Constantin Brâncoveanu” University, Faculty of Management Marketing in Economic Affairs, Rm. Vâlcea
Ciochina Iuliana: „Constantin Brâncoveanu” University, Faculty of Management Marketing in Economic Affairs, Rm. Vâlcea

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 2, 395-400

Abstract: In a period of world financial crisis which hinders the common development of businesses and strongly affects human and material resouces, all companies are concerned with buying behaviors changing. On the other hand, business environments realize that surviving over the crisis period depends on maintaining relations with customers and partners. The business world had registered deep changes lately, so that managers and entrepreneurs have had to make hard efforts for a permanent adjustment to the market, to be able to face sudden changes in customers’ behavior, in the clients’ and suppliers’ attitude, the reaction speed making the difference between winners and losers. As the granted budgets are less and less creativity can lead to a significant increase of market quota, to identifying some clear opportunities, good ideas can launch or save a business.

Keywords: crisis; crisis marketing; planning; cause related marketing (search for similar items in EconPapers)
JEL-codes: M14 M21 M30 M31 M37 (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2010p2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:2:p:395-400

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().