The Influences of Ethics and Responsibility in Marketing on the Lifestyle

Micu Adrian (), Cristache Nicoleta () and Irina Susanu
Additional contact information
Micu Adrian: „Dunarea de Jos” University of Galati
Cristache Nicoleta: „Dunarea de Jos” University of Galati
Authors registered in the RePEc Author Service: Nicoleta Cristache Chihaia

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 2, 457-462

Abstract: This paper details same aspects about romanians’ life style and present tendincies. Starting from the fact that the role of marketing is to insure a higher life standard, it is necessary to analyze the double interference of two concepts, respectively the influence of marketing on the life style but also the influence of the life style on the companies’ marketing. This foray is dictated by the new context in which the clients’ attitude has changed. Today, the clients are more different, more special than others, more exigent and with more judgment than those before them. Due to these changes, more and more companies direct and build their businesses and marketing strategies starting from the exterior to the interior; from the understanding of the clients’ real needs and concerns (consumers or intermediaries) and their satisfaction to the clients’ involvement in the conception, innovation activity of the new products.

Keywords: ethics; life style; responsibility; consumption models. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2010p2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:2:p:457-462

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().