Reflections on the Dimensions of Population Characterization of CSR in Perspective in the Context of Global Economic Crisis

Popescu Manoela () and Crenicean Cecilia Luminita ()
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Popescu Manoela: Christian University "Dimitrie Cantemir" Faculty of Tourism and Commercial Management, Bucharest
Crenicean Cecilia Luminita: Christian University "Dimitrie Cantemir" Faculty of Tourism and Commercial Management, Bucharest

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 2, 659-662

Abstract: Fashionable topic in recent years, CSR (Corporate Social Responsibility) has become an objective necessity in the current global context, the global economic crisis. Moreover, the European Union, interested in CSR, we consider a means by which any economic system may become the most competitive and dynamic world. Of course, this goal is possible if the CSR is perceived as beneficial to the public. Also, states and international institutions have developed a series of standards aimed at human rights, environmental protection, consumer interests, corruption and competition for companies who are moving towards CSR. Known is that to be effective, a CSR program designed to train not only management but also said company employees. Moreover, the effectiveness of CSR programs is determined by the attitude of people on CSR. An in-depth interview on a sample of 50 individuals revealed a set of dimensions for the characterization of CSR, the global crisis. Among the interesting aspects identified were: the importance of CSR for companies and employees, the inefficiency of CSR programs, companies need assistance in community life, the need for CSR courses in primary school, the community need to address CSR as a tool for involving companies in their life, the involvement of every employee in the initiation and conduct CSR programs, the need to educate people on CSR, CSR and the need to differentiate between institutional or brand advertising.

Keywords: social responsibility; voluntary; CSR efficiency; economic crisis (search for similar items in EconPapers)
JEL-codes: M14 M5 (search for similar items in EconPapers)
Date: 2010
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