Role of Loyalty Management in a Polish Company

Wereda Wioletta ()
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Wereda Wioletta: University of Podlasie, Poland

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 2, 841-847

Abstract: Loyalty programs have recently become one of the most popular methods for maintaining customers. In this context, the main aim of this article is a trial of showing the role of loyalty management in a Polish company in the frame of a case study.

Keywords: loyalty management; customer; communication; organization (search for similar items in EconPapers)
JEL-codes: M14 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:2:p:841-847

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