Innovative Strategies Development of the Company in Terms of Global Competition

Riana Iren Radu and Necsulescu Ecaterina ()
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Necsulescu Ecaterina: "Danubius" University of Galati, Faculty of Economics

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 1797-1800

Abstract: Blue ocean strategy challenges companies to emerge in the middle of the fierce competition that is by creating undisputed market areas which result in competition to become irrelevant. Only, instead of dividing the existing market demand, blue ocean strategy refers to a growing demand and to eliminate competition. Blue Ocean opportunities have always existed and have been explored as the universe expanded business. This expansion is the foundation of economic growth.

Keywords: blue ocean strategy; competition (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:1797-1800

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