Strategic Directions in Business Services

Alexandru Vlad Cãtãlina () and Ungureanu Gabriela ()
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Alexandru Vlad Cãtãlina: Faculty of Marketing and International Business, Spiru Haret University, Bucharest, Faculty of Commerce, Academy of Economic Studies, Bucharest,
Ungureanu Gabriela: Faculty of Marketing and International Business, Spiru Haret University, Bucharest

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 773-777

Abstract: Recently, business services are experiencing an important growing, explained by several phenomena such as urbanization, increased demand for services, technologic progress, trade liberalization and trade development. On the other hand, the phenomenon of business services expansion is supported and substantiated by appropriate strategies. Service companies are able to adopt strategies to increase the use of internal development, external development or choose a combination thereof.

Keywords: business; services; expansion; strategy. (search for similar items in EconPapers)
JEL-codes: G34 L L84 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:12:p:773-777

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