Romanian Customer Perception and Behavior in the Current Economic Conditions

Cãlin Mariana Floricica ()
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Cãlin Mariana Floricica: Tomis University of Constanta, Faculty of Economic and Administrative Studies

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 835-838

Abstract: Romanian retail continues to grow both in terms of penetration, and in terms of number of players. No headway buyer and simple familiarity with the store brand is not enough when it comes to choosing shopping site. This maturation creates high expectations, that retailers must consider if they want to differentiate themselves from competitors. Given the constant changes that occur in the Romanian economy in the world is natural for consumers to change behavior. Those who suffer most from the crisis are those who do not want to change, to adapt. Consumers are able to cope in this difficult economic environment with a small salary, manage to buy from shops to get their money until the next salary makes things themselves without being forced to buy them in stores.

Keywords: consumer behavior; market strategies (search for similar items in EconPapers)
JEL-codes: D12 (search for similar items in EconPapers)
Date: 2012
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