New Strategies of the Retail Market to Attract Buyers

Cãlin Mariana Floricica ()
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Cãlin Mariana Floricica: Tomis University of Constanta, Faculty of Economic and Administrative Studies

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 839-842

Abstract: New realities of the digital age (continuous growth of internet penetration, card payments and mobile applications) forcing large retailers to rethink their tactics to increase business. The consequences of this development are manifold and manifest more and more that consumers want the ability to get information online on a retailer, you can compare prices - so an increasing demand for transparency - and you can order anytime, anywhere in a simple manner. Online retail allows introducing a wider range of products, more diversified and can help increase the basket of goods purchased. On the other hand waning purchasing power to cause people to turn to production companies cheaper to own brand with a lower final cost by 20%.

Keywords: consumer behavior; market strategies (search for similar items in EconPapers)
JEL-codes: D12 (search for similar items in EconPapers)
Date: 2012
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