New Research in Handling Consumer Behaviour

Dinu Gabriel () and Dinu Loredana ()
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Dinu Gabriel: "Eftimie Murgu" University of Resita Faculty of Economic Sciences
Dinu Loredana: "Eftimie Murgu" University of Resita Faculty of Economic Sciences

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 891-894

Abstract: Market research has never been a model in terms of professional ethics. But these findings link market research field to that of science fiction in terms of their implications. Neuroscientists have used laboratory research to sketch a map of brain activity responses to the desires and needs for certain products. About this new field is said to click the buy button in the consumer's mind.

Keywords: mind; consumer; behaviour; neuromarketing; MRI. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:12:p:891-894

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