Network Marketing and Global Communication

Silvia-Elena Iacob, (), Constanta Popescu () and Constantin-Ciprian Iacob ()
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Silvia-Elena Iacob,: Academy of Economic Studies Bucharest
Constanta Popescu: Valahia University of Targoviste
Constantin-Ciprian Iacob: Valahia University of Targoviste

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 986-989

Abstract: The distribution in a direct sales system is carried out using its specific channels, from person to person or from producer directly to the consumer, instead of being carried out classically by shops. Network marketing represents the main force of the direct sales, as it relies on the use of a network marketing system, made up of independent enterprising people to find consumers and to move the products towards the clients. From the perspective of the consumption goods distributed, most companies produce their own products or at least control their production. Given the specifics of distribution, the road between the production place and the consumer is shortened, through the creation of a relation producer-distributer-consumer or producer-consumer, which facilitates the possibility of a fast reaction to the consumer’s desires. The demand and the offer take on specific forms, advantaged by the closer and more personalized contact between consumer and producer.

Keywords: communication; marketing; globalization; network; business (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2012
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