Research for the Costs and Benefits of the Implementation of the IT Systems of CRM Type in the Romanian Banking System

Jeflea Victor ()
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Jeflea Victor: Ovidius University Constanþa, Faculty of Economic Science

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 443-446

Abstract: Without claiming to be a complete study, due to the aimed objectives and research variables we focused upon, the purpose of this research is to highlight the impact of information technologies implementation used in CRM and banking strategies and to identify some directions which will serve to design, organize and develop similar researches of a wider range.

Keywords: CRM; Cloud Computing; Information System (search for similar items in EconPapers)
JEL-codes: D80 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:2:p:443-446

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