The Impact of Social Networks on Commerce Development

Stanciu Anca Cristina (), Constandache Mihaela () and Mitran Paula Cornelia ()
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Stanciu Anca Cristina: „Ovidius”University of Constanþa, Romania
Constandache Mihaela: „Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management Constanþa,
Mitran Paula Cornelia: ”Spiru Haret” University of Bucharest, Romania; Faculty of Financial and Accounting Management Constanþa

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 525-529

Abstract: The present paper aims to underline the social impact of the on-line commerce and to analyse the opportunity for companies to develop their business on social networks.The concept of social commerce is defined in relation with the concept of social consumer.The main players inthe social market share being the social networks the security issue must be analysed as well. Therefore, social commerce is the cornerstone of the new economy and social networks are the main medium through which it makes its presence felt. As regards advantages of social trade, they can be analyzed from three points of view: the company, the consumer and the society.

Keywords: social; network; commerce; consumer; on-line (search for similar items in EconPapers)
JEL-codes: M21 M31 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:2:p:525-529

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