Children in Family Purchase Decision Making a Theoretical Review

Aldea Roxana - Elena () and Brandabur Raluca Ecaterina ()
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Aldea Roxana - Elena: Faculty of Marketing/Department Marketing, "Academy of Economic Studies" University, Bucharest, Romania,
Brandabur Raluca Ecaterina: Faculty of Marketing/Department Marketing, "Academy of Economic Studies" University, Bucharest, Romania,

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 579-584

Abstract: “Kids today are customers, buyers, spenders, shoppers, consumers’’ [1]mainly because there isn't any field or market that didn't had direct or indirect contact with children. The role of children in the family and in society has changed. Nowadays they are more involved in the consumer market than their parents ever did. Furthermore, they have been given the freedom to not be subjected to their parents choices (cloathing, food), because they are now parties with full rights in the family decision-market process, whereas children are consumers in the making [3].

Keywords: child; family; purchase decision; influence. (search for similar items in EconPapers)
JEL-codes: M30 R20 (search for similar items in EconPapers)
Date: 2012
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