Destination Branding and Rural Tourism: How to Generate Tourist Flows in Mountain Area - the Case of Arie?eni, Alba County

Cotîrlea Denisa Adriana ()
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Cotîrlea Denisa Adriana: Babeº-Bolyai University of Cluj Napoca

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 662-667

Abstract: The present article was written in order to provide a framework that can boost the sustainable development of rural tourism in mountain area. It is already known that –in terms of natural heritage- Romania has the necessary resources that can meet the demands of mountain tourism development, both for winter sports and for summer. Because of this, the present article addresses the issue of generating tourist flows in Arie?eni, taking into account issues related to destination branding process.

Keywords: rural tourism; destination branding (search for similar items in EconPapers)
JEL-codes: L83 M31 M39 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:2:p:662-667

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