Trends in Strategic Management of Banking Institutions in Romania

Dinculescu Elena –Silvia () and Bursugiu Mihaela
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Dinculescu Elena –Silvia: Constantin Brancoveanu University of Pitesti
Bursugiu Mihaela: Constantin Brancoveanu University of Pitesti

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 696-700

Abstract: The integration of Romania in the European Union has determined serious implicationson economy and on the national banking system that had to cope with the pressure of a competitive market having higher and higher demands from customers who ask for much more complex products and banking services. Considering the evolution of the banking environment in the last period, for any institution of credit, aspects such as: diversification, inovation personalization of banking products and services should be priorities

Keywords: strategic management; banking activities; trends; performance (search for similar items in EconPapers)
JEL-codes: E59 F33 G21 G24 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:2:p:696-700

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