The Impact of the Economical Crisis on the Franchise Market in Romania

Dugan Silvia () and Talmaciu Iuliana ()
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Dugan Silvia: Universitatea „Constantin Brâncoveanu” din Piteºti
Talmaciu Iuliana: Universitatea „Constantin Brâncoveanu” din Piteºti

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 707-712

Abstract: Franchise is definitely a superior concept of doing business and it provides the best answer to the globalization tendency, as it has the advantage of distributing risk, which leads to avoiding the danger of general economical crises with devastating effects. In our country the impact of the economical crisis on this sector has materialized in the year 2009 by a decrease of 30% of the volume of franchised businesses, after which the figures have constantly increased, reaching in 2011 the same level as in 2007. The franchise market in our country is developing, and the specialists of this sector estimate that it will evolve explosively in the field of retail and in that of consulting and training services.

Keywords: franchise; franchise market; crisis; brand (search for similar items in EconPapers)
JEL-codes: M16 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:2:p:707-712

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