Tourism Competitiveness and Destination Branding - A Theoretical Approach

Morar Doriana () and Cotîrlea Denisa Adriana ()
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Morar Doriana: “Babeº – Bolyai” University of Cluj Napoca, Marketing Department
Cotîrlea Denisa Adriana: “Babeº – Bolyai” University of Cluj Napoca, Marketing Department

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 818-823

Abstract: The present article was written in order to provide an overview of the theoretical approaches considering competitiveness and differentiation in tourism industry. Also, it emphasizes the importance of competitive advantages in destination branding, their connection and their influence on the size of tourist flows in different destinations.

Keywords: competitive advantage; destination branding; competitiveness (search for similar items in EconPapers)
JEL-codes: L83 M39 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:2:p:818-823

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