Labeling in Food Industries – a Marketing Strategy

Neacºu Nicoleta Andreea ()
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Neacºu Nicoleta Andreea: ”Transilvania”University of Brasov, Faculty of Economics and Business Administration

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 841-843

Abstract: The objective of foodstuff labeling is to guarantee that consumers have access to complete information on the content and composition of products, in order to protect their health and their interests. Other information may provide details on a particular aspect of the product, such as its origin or production method. Marketers use food labeling as a strategy to attract customers and promote products. In this paper we present role of food labeling for consumers, but also in marketing.

Keywords: food; labeling; marketing. (search for similar items in EconPapers)
JEL-codes: I11 I12 M31 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:2:p:841-843

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