Advertising Radio Discourse – Lexical Analysis

Dumitrascu Elena () and Maruntelu Liliana ()
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Dumitrascu Elena: « Ovidius » University Constanta
Maruntelu Liliana: « Ovidius » University Constanta

Ovidius University Annals, Economic Sciences Series, 2017, vol. XVII, issue 1, 174-177

Abstract: Radio advertising, although it seems to be the "poor relative" on the advertising market, is avery interesting topic of study, because it uses language to a very large extent. In a relatively shorttime, a maximum of information is transmitted that causes emotions and raises the interest of asmany people as possible for a product or brand, all wrapped up in a coherent text of 60 to 100words . In radio advertising, the text is the one that has priority, being the star because themessage is based on the text. For this reason, radio discourse may be a research object of interestto linguists, and this has led us to pay close attention to it.

Keywords: advertising radio discourse; speech acts; listener recipient (search for similar items in EconPapers)
JEL-codes: Z00 (search for similar items in EconPapers)
Date: 2017
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