The Importance of Promoting a Rural Touristic Destination: The Case of RacoÅŸ Village

Neacșu Nicoleta Andreea () and Madar Anca ()
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Neacșu Nicoleta Andreea: Transilvania University of Braşov
Madar Anca: Transilvania University of BraÅŸov

Ovidius University Annals, Economic Sciences Series, 2017, vol. XVII, issue 1, 340-344

Abstract: Rural tourism is one of the most promising tourism sectors for Romania's on medium and longtermdevelopment. Within this type of tourism, tourists enjoy relaxation and enjoy the simple life,with natural food, time spent together with family, excursions and interesting activities. RacoÅŸvillage has a high touristic potential, but the degree of its valorization does not amount to its truevalue, requiring better promotion. In this paper, using a marketing research, it was highlightedhow RacoÅŸ village is seen by the tourists and how they perceive the promoting activity of this areaand the other Romanian rural areas in general.

Keywords: rural tourism; promotion; touristic destination; marketing research (search for similar items in EconPapers)
JEL-codes: M31 M37 Z32 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xvii:y:2017:i:1:p:340-344

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