The Impact of Marketing in the Touristic Entities

Păiuşan Luminiţa, Boiţă Marius and Pribeanu Gheorghe
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Păiuşan Luminiţa: "Vasile Goldiş" Western University of Arad
Boiţă Marius: "Vasile Goldiş" Western University of Arad
Pribeanu Gheorghe: "Vasile GoldiÅŸ" Western University of Arad

Ovidius University Annals, Economic Sciences Series, 2017, vol. XVII, issue 1, 361-366

Abstract: Through this work, we intend to emphasize marketing as that function of the organization thatidentifies customer needs and desires, determines which markets are best served and designsadequate products, services and programs to serve these markets. It is not only a special function,but more - a philosophy that guides the entire organization. The aim of marketing is to satisfycustomers in a profitable manner, by establishing advantageous links with them. Many believe thatmarketing is synonymous with advertising or selling. They are wrong and because of this aspect wedecided to tackle this issue trying to prove that in reality, marketing activity refers not so much tosell, but rather to the knowledge of what must be produced. Submission on the market is the resultof knowing the consumer needs and of finding those solutions that through value, quality andsuperior service delight customers. Neither advertising, nor sale cannot compensate for a possiblecustomer dissatisfaction.

Keywords: marketing; services; consumer; sale; touristic entity (search for similar items in EconPapers)
JEL-codes: E62 H20 (search for similar items in EconPapers)
Date: 2017
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