The Use of Superlatives in the Written Tourist Discourse

Dumitrașcu Elena () and Mărunțelu Carmen-Liliana ()
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Dumitrașcu Elena: “Ovidius†University of Constanta
Mărunțelu Carmen-Liliana: “Ovidius†University of Constanta

Ovidius University Annals, Economic Sciences Series, 2017, vol. XVII, issue 2, 197-202

Abstract: In the specialized texts, adjectives represent a non-negligible part of the vocabulary used. As part of speech subordinated to the noun, the adjective has the role of highlighting inherent features of the promoted product with impact on the reader-traveler. The touristic discourse is characterized by a wide use of adjectives and, above all, of the evaluative type of meliorative type, as they are adjectives that transmit a positive image of the promoted product. As far as it concerns tourism discourse, language is the most powerful force to promote tourism, its purpose is to persuade, attract, seduce millions of people to turn potential customers into real customers. Thanks to this force of persuasion, the tourist language can transform an unknown place into a tempting tourist destination that arouses the desire to be visited and where a simple garden is transformed into a "paradise oasis".

Keywords: adjectives; tourism; discourse; guides; language (search for similar items in EconPapers)
JEL-codes: Z13 (search for similar items in EconPapers)
Date: 2017
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