The Importance of Cultural Marketing in Evaluating Creative Personnel

Pirvu (Mazilescu) Ionica-Diana () and Lazar (Soare) Gabriela ()
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Pirvu (Mazilescu) Ionica-Diana: „Valahia†University of Târgovişte
Lazar (Soare) Gabriela: „Valahia†University of Târgovişte

Ovidius University Annals, Economic Sciences Series, 2018, vol. XVIII, issue 1, 364-369

Abstract: Culture is known as the product of human activities and thinking, therefore culture consist intovarious numbers of concepts containing science, beliefs, arts, customs, etc. Thus unlike any otherdomains, culture needs a specific type of marketing that is adapted to its special cultural productsand services. In the cultural businesses the most important role goes to the creative personal,therefore this special type of personal will require special means of evaluation. The present articleaims to demonstrate the importance cultural marketing in evaluating creative personal, becausecreative personal acts like both productive personal and marketing personal at the same time. Thusevaluating creative personal should take into consideration their ability of promoting culture.

Keywords: culture; cultural marketing; creative personnel; evaluating creative personnel; creative mindset (search for similar items in EconPapers)
JEL-codes: Z1 (search for similar items in EconPapers)
Date: 2018
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