Organizational Culture Impact on Strategic Management

Carataș Maria Alina (), Spătariu Elena Cerasela () and Trandafir Raluca-Andreea ()
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Carataș Maria Alina: “Ovidius†University of Constanta
Spătariu Elena Cerasela: “Ovidius†University of Constanta
Trandafir Raluca-Andreea: “Ovidius†University of Constanta

Ovidius University Annals, Economic Sciences Series, 2018, vol. XVIII, issue 2, 405-408

Abstract: This paper focuses on the impact that organizational culture has on strategic management in terms of performance of the organization. We analyzed the relationship between the two concepts and how one influences the other. Corporate culture consists in competitive advantage for a business, leading it for success, motivating employees and make their work most effective, at its best, or it can lead to failure, at its worst. Organizational culture can influence actions, decisions and opinions. Every business has a specific way of working that commits to its culture. Strategic management refers to a process of developing goals, a mission and a vision, values and duties that will lead to the organization’s success. Main assets of an organization that lead it to proper functioning are its employees and the organizational culture is the one that gives it the uniqueness and creates its brand image. The absolute compatibility between the strategic and cultural path is in the organizational alignment.

Keywords: organizational culture; strategy; strategic management (search for similar items in EconPapers)
JEL-codes: G38 M14 M48 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xviii:y:2018:i:2:p:405-408

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