The Influence of TV Advertising on Consumer Behavior in the Resita City Population

Dinu Gabriel () and Dinu Loredana ()
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Dinu Gabriel: "Eftimie Murgu" University of Resita
Dinu Loredana: "Eftimie Murgu" University of Resita

Ovidius University Annals, Economic Sciences Series, 2018, vol. XVIII, issue 2, 413-416

Abstract: The main purpose of this paper is the need to know the influence of television advertising, one of the most important components of promotional activity, on the attitude of the consumer. The paper presents the impact that TV advertising has on the attitude of the consumer. The success of advertising itself is achieved only when the reception, perception, processing and acceptance of advertising information results in a change of attitude, ultimately the purchase of the product.

Keywords: marketing; TV advertising; consumer; attitude (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xviii:y:2018:i:2:p:413-416

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