Green Marketing and Corporate Social Responsibility in the Romanian Banking Sector

Kiss Marta ()
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Kiss Marta: University of Medicine, Pharmacy, Sciences and Technology of Targu Mures

Ovidius University Annals, Economic Sciences Series, 2018, vol. XVIII, issue 2, 461-465

Abstract: This article intends to highlight the importance of green marketing and Corporate Social Responsibility (CSR) focusing particularly on Romanian banking sector. The benefits of CSR have been also presented. Analyzing the main interest areas for CSR in the Romanian banking sector, we find that banks focuses on culture, education, sports and humanitarian and environmental protection. These activities offer a great opportunity to live up the corporate responsibility and promote business activities at the same time.

Keywords: Corporate Social Responsibility (CSR); green marketing; banks (search for similar items in EconPapers)
JEL-codes: G21 M14 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xviii:y:2018:i:2:p:461-465

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