How Can the Companies Make Their Processes More Efficient by Transforming the Way of Using Their Data in Today’s Competitive Environment?

Maria Georgiana Ponea () and Ioana Antoaneta Ponea (Radu) ()
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Maria Georgiana Ponea: „Valahia†University of Târgovişte
Ioana Antoaneta Ponea (Radu): „Valahia†University of Târgovişte

Ovidius University Annals, Economic Sciences Series, 2020, vol. XX, issue 1, 1074-1078

Abstract: Every day there are millions of opportunities to improve people’s lives by making better use of data. In the digital era, harnessing data can be the difference between staying ahead or falling behind. Most organizations are investing millions of dollars into digital transformation efforts, and yet, the majority of these initiatives are failing. Why? Because organizations are failing to create a Data Culture — the behaviors and mindsets that empower people to innovate and drive change with data. A growing number of enterprises are recognizing that turning data into information, knowledge, and insights requires a data culture. Data culture encompasses values, behaviors, and attitudes of executives and employees that promote and enable use of relevant data as the driving force of decision making. Tableau Software products are transforming the way people use data to solve problems. They make analyzing data fast and easy, beautiful and useful.

Keywords: tableau; effective management; process improvement; data culture; entrepreneurship (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2020
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