Exploring Barriers to Adoption of AR filters on Social Media

Elena Bostanica (), Elena Goga () and Mihai Orzan ()
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Elena Bostanica: The Bucharest University of Economic Studies, Faculty of Marketing, Romania
Elena Goga: The Bucharest University of Economic Studies, Faculty of Marketing, Romania
Mihai Orzan: The Bucharest University of Economic Studies, Faculty of Marketing, Romania

Ovidius University Annals, Economic Sciences Series, 2023, vol. XXIII, issue 1, 570-576

Abstract: This study examines the barriers to augmented reality (AR) filters' broad adoption on social media platforms. The widespread adoption of AR filters is hindered by significant obstacles despite the rising popularity of AR technology and the potential benefits for users. In order to give social media platforms and the designers of AR filters insights to improve user experiences and encourage better engagement, this study attempts to identify and explore these key barriers from the users' perspective.

Keywords: social media; AR filters; technology adoption; user behavior (search for similar items in EconPapers)
JEL-codes: M31 M39 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxiii:y:2023:i:1:p:570-576

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