A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to Success

Komalpreet Kaur (), Elena Zhao () and Vanina Adoriana Trifan ()
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Komalpreet Kaur: “Aurel Vlaicu” University of Arad, Faculty of Economic Sciences, Arad, Romania
Elena Zhao: “Aurel Vlaicu” University of Arad, Faculty of Economic Sciences, Arad, Romania
Vanina Adoriana Trifan: “Aurel Vlaicu” University of Arad, Faculty of Economic Sciences, Arad, Romania

Ovidius University Annals, Economic Sciences Series, 2023, vol. XXIII, issue 2, 491-500

Abstract: The present study highlights the remarkable journey of the world-famous electronics brand Samsung. Beginning as a small manufacturing entity, the company grows rapidly, resulting in a renowned brand. Competing directly with several innovation-driven companies, such as Apple, Samsung maintains its place in the market and keeps growing. The article discusses in detail some of the fascinating events that became the turning points in Samsung’s journey and pushed it to rethink its strategy. The main purpose of this study is to offer a deeper understanding of the business approach and culture of Samsung. Being a Korean company, its brand values also reflect in the company culture. Its strong vision, self-belief, and willingness to grow helped Samsung achieve such great heights and dominate the global tech industry.

Keywords: electronics; samsung; innovation; mobile industry; technology (search for similar items in EconPapers)
JEL-codes: L62 L63 O14 O31 O32 (search for similar items in EconPapers)
Date: 2023
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