Indoor vs. outdoor hospitality: enhancing campsite revenue management implementation with MERMCAMP

Sandra Janković (), Kevin Grande () and Vedran Zubović ()
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Sandra Janković: University of Rijeka
Kevin Grande: France Research Center in Managerial Intelligence and Innovation (CERIIM)
Vedran Zubović: University of Rijeka

Journal of Revenue and Pricing Management, 2025, vol. 24, issue 4, No 9, 415 pages

Abstract: Abstract Revenue Management (RM) maximizes revenue and profitability in industries with perishable goods. This study proposes the MERMCAMP model (Model for Evaluation of Revenue Management in Camping Industry), a framework developed to evaluate RM implementation in outdoor hospitality. The model is based on previous research and was further refined through an expert consensus in a qualitative Delphi survey. A panel of 10 experts participated in several rounds of interviews to identify and evaluate key RM practises for the camping sector. MERMCAMP comprises 119 items categorized under eight key elements: culture, forecasting, segmentation, pricing, distribution channels, competitors, evaluation and digitalization. The model provides a practical and scalable approach for campsite operators to improve pricing, inventory management and business performance.

Keywords: Revenue management; Camping industry; MERMCAMP model; Outdoor hospitality management (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1057/s41272-025-00528-7

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