Data-driven sustainability: advancing supply chain pricing models in B2B

Ishita Bera, Sachin Modgil (), Avinash K. Shrivastava, Rohit Kumar Singh and Ruchi Sharma
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Ishita Bera: International Management Institute (IMI)
Sachin Modgil: International Management Institute (IMI)
Avinash K. Shrivastava: International Management Institute (IMI)
Rohit Kumar Singh: International Management Institute (IMI)
Ruchi Sharma: International Management Institute (IMI)

Journal of Revenue and Pricing Management, 2025, vol. 24, issue 5, No 7, 488-502

Abstract: Abstract This study presents a conceptual framework for sustainable pricing in Business-to-Business (B2B) supply chains, integrating sustainability metrics, stakeholder dynamics, and dynamic pricing strategies through the lens of Procurement 4.0 (P4.0). Using a Systematic Literature Review (SLR) guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework and cluster analysis of bibliographic data, the research identifies and synthesises key constructs, mediators, and moderators influencing pricing resilience and sustainability outcomes. The findings offer actionable insights for aligning profitability, environmental compliance, and stakeholder value, paving the way for future empirical validation using Multi-Criteria Decision-Making (MCDM) techniques.

Keywords: Sustainable supply chain pricing; Procurement 4.0; Dynamic pricing strategies; Sustainability metrics; Stakeholder dynamics (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1057/s41272-025-00521-0

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