The Changing Nature of Doing Business in Transition Economies

Edited by Marin Marinov and Svetla Marinova

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2011
ISBN: 978-0-230-33701-5
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Chapters in this book:

Ch 1 Introduction

Svetla Marinova and Marin Marinov

Ch 2 Grading Up or Fading Out?

Stefan Eckert and Frank Rossmeissl

Ch 3 EU Enlargement and Inward FDI in Central Europe

Ken Morita

Ch 4 Globalizing Brands?

Arnold Schuh

Ch 5 Luxury Consumption in Emerging Markets

Melika Husić-Mehmedović, Nikolai Ostapenko and Muris Cicic

Ch 6 The Brewing Industry in CEE

Jorma Larimo, Marin Marinov and Svetla Marinova

Ch 7 Special Economic Zones in Russia

Kari Liuhto and Valtteri Kaartemo

Ch 8 The Changing Russian Economy

Eiko Tomiyama

Ch 9 Investing in a Transition Economy

Marian Gorynia, Jan Nowak and Radoslaw Wolniak

Ch 10 Kissing the Frog

Liviu Voinea

Ch 11 Celebrity Endorsement in Brand Management in Croatia

Durdana Ozretic-Dosen, Vatroslav Skare and Zoran Krupka

Ch 12 An Institutional Perspective

Mirela Xheneti

Ch 13 E-marketing Strategies in Emerging Markets

Almir Peştek and Muris Cicic

Ch 14 Transformation of the Estonian Banking System

Mart Sõrg

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-33701-5

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DOI: 10.1057/9780230337015

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