The Dominant Influence of Marketing in the 21st Century

Edited by Philip J. Kitchen

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-32263-0
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Chapters in this book:

Ch 1 Introduction

Philip J. Kitchen

Ch 2 The Recasting, Questionability and Applicability of Hobbes’ Leviathan

Philip J. Kitchen

Ch 3 Who Is Like unto the Beast? Tall Tales of Fail Whales

Stephen Brown

Ch 4 Seven Simple Rules to Better Customer Service

Charles R. Taylor

Ch 5 Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World

Fred K. Beard

Ch 6 Cloud as a New IMC Tool: How to Make Our Marketing More Ubiquitous

Shintaro Okazaki

Ch 7 The Age of Organisationalism

Philip J. Kitchen

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-32263-0

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DOI: 10.1057/9781137322630

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