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Managing the Football World Cup

Edited by Stephen Frawley and Daryl Adair

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2014
ISBN: 978-1-137-37368-7
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Chapters in this book:

Ch 1 Managing the World Cup: Managerial Dimensions
Stephen Frawley and Daryl Adair
Ch 2 Managing World Cup Legacy
John Horne
Ch 3 Using New Media to Engage Consumers at the Football World Cup
Adam Karg and Daniel Lock
Ch 4 Broadcasting the World Cup
Harry Arne Solberg and Chris Gratton
Ch 5 Ambush Marketing and the Football World Cup
Simon Chadwick, Ran Liu and Des Thwaites
Ch 6 The Challenge of Utilizing World Cup Venues
Holger Preuss, Harry Arne Solberg and Jens Alm
Ch 7 World Cup Stadium Development and Sustainability
Les Street, Stephen Frawley and Sarah Cobourn
Ch 8 Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites
Simone Eisenhauer, Daryl Adair and Tracy Taylor
Ch 9 Managing Transport at the Football World Cup
Eva Kassens-Noor
Ch 10 Managing Security at the World Cup
Kristine Toohey and Tracy Taylor
Ch 11 An Evaluation of the FIFA Governance Reform Process of 2011–2013
Roger Pielke
Ch 12 Match-fixing at the World Cup — Why Not?
Declan Hill
Ch 13 Managing the World Cup: Future Research
Stephen Frawley and Daryl Adair

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-37368-7

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http://www.palgrave.com/9781137373687

DOI: 10.1057/9781137373687

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