Developing Your Price Plan

Michael Calogridis

Chapter Chapter 8 in Practical Pricing, 2010, pp 75-94 from Palgrave Macmillan

Abstract: Abstract At this point we’re ready to develop a price plan for a company. As stated, the price plan would be the implementation structure of a value added pricing strategy. The most effective way to follow a price plan development and implementation is to provide an example and build on that example as we go through the discussion. To illustrate with an example, let us start with by considering the overall volume, price, margin, and revenue statistics for a company over the past three calendar years.

Keywords: Market Research; Price Strategy; Newproduct Development; List Price; Purchase Decision (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-10234-7_8

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230102347

DOI: 10.1057/9780230102347_8

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().