Can Chrysler Survive its Reinvention?

Bruce Belzowski

Chapter 11 in The Second Automobile Revolution, 2009, pp 206-222 from Palgrave Macmillan

Abstract: Abstract Reinvention has been the key word in Chrysler’s history since the 1970s. The company has survived more near-death experiences than any other automotive manufacturer in the US. Over the past twelve years since the publication of One Best Way?, Chrysler has merged with Daimler, separated from Daimler, and begun life anew under the leadership of a private equity firm. It has been a stormy as well as a rewarding time for the company.

Keywords: Fuel Economy; Private Equity; Sport Utility Vehicle; Light Truck; Private Equity Investor (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations: View citations in EconPapers (3)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23691-2_11

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230236912

DOI: 10.1057/9780230236912_11

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().