Nissan: From the Brink of Bankruptcy

Merieke Stevens and Takahiro Fujimoto

Chapter 5 in The Second Automobile Revolution, 2009, pp 95-111 from Palgrave Macmillan

Abstract: Abstract Nissan was founded in 1933 and became a globally competitive automobile producer during the 1960s. In 2006 Nissan had a global workforce of 186,336 employees and sold close to 3.5 million vehicles worldwide, produced at production sites in eighteen different countries. This chapter provides an overview of the period 1994–2007 which arguably has been one of the most eventful episodes in Nissan’s history. Finding itself on the brink of bankruptcy, Nissan took the bold step of entering an alliance with Renault in 1998, and placed far-reaching managerial power in the hands of its European partner.

Keywords: European Partner; Hybrid Engine; Bold Step; Governmental Bureaucracy; Operating Profit Margin (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23691-2_5

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DOI: 10.1057/9780230236912_5

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