A Brand is Born

Susan Gunelius
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Susan Gunelius: KeySplash Creative, Inc.

Chapter Chapter 2 in Building Brand Value the Playboy Way, 2009, pp 12-19 from Palgrave Macmillan

Abstract: Abstract The first week of December 1953 marked a time that would change Hugh Hefner’s life and the lives of people around the world in the coming decades. As 70,000 copies of Playboy’s inaugural issue made their way to newsstands, a 27-year-old Hefner crossed his fingers and hoped the rest of the world was ready for it. The new magazine Hefner delivered took his much-adored Esquire to the next level—a level he thought young men were prepared to enter with him. The repressive social morés he grew up with were representative of what he referred to as a “hurtful hypocrisy” from which he hoped to free the world. Would the world be ready for it?

Keywords: Customer Experience; Brand Extension; Consumer Segment; Relationship Brand; Beautiful Woman (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23958-6_2

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DOI: 10.1057/9780230239586_2

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