Nurturing a Brand

Susan Gunelius
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Susan Gunelius: KeySplash Creative, Inc.

Chapter Chapter 3 in Building Brand Value the Playboy Way, 2009, pp 20-25 from Palgrave Macmillan

Abstract: Abstract The early days of the Playboy brand did not come without challenges. From the beginning, Hugh Hefner faced roadblocks from the facets of society that found the content of Playboy offensive. However, he also met obstacles from sources like the U.S. Postal Service, the police, and the FBI. The 1950s marked the birth of a brand that would take the world by storm and cause social and business changes that no one could have expected.

Keywords: Brand Extension; Employee Brand; Business Change; Macro Environment; Lifestyle Magazine (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23958-6_3

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DOI: 10.1057/9780230239586_3

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