The Brand Seen and Protested Around the World

Susan Gunelius
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Susan Gunelius: KeySplash Creative, Inc.

Chapter Chapter 8 in Building Brand Value the Playboy Way, 2009, pp 67-73 from Palgrave Macmillan

Abstract: Abstract As the 1960s, a decade when Americans clashed over numerous social and political issues, came to a close, Playboy found itself with a vision quite unlike the one it had in 1953. No longer dedicated to advocating a specific lifestyle for men, in the 1960s, Playboy advocated liberal thinking and politics while living a life of self-gratification at the same time. As the public rallied around causes related to freedom and equality, Hugh Hefner and Playboy led the way and became more influential, and more controversial, with each passing year. With notoriety, often comes backlash, and Playboy positioned itself to be at the center of that backlash throughout the 1970s.

Keywords: Liberal Thinking; Drug Enforcement Agency; Executive Assistant; Overseas Edition; Brand Goal (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23958-6_8

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DOI: 10.1057/9780230239586_8

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