Signature Case Dubai: Projected Image Research

Robert Govers () and Frank Go ()

Chapter Chapter 9 in Place Branding, 2009, pp 151-167 from Palgrave Macmillan

Abstract: Abstract This chapter will investigate online projected place image research, in terms of pictures and text, as discussed theoretically in Chapter 8 and reported by Govers and Go (2005). The research background is Dubai as described in Chapter 5. Dann (1996a) has argued that the visual and textual content of brochures are important in aiding a conceptualization of place, and that this has been studied in the literature. Fesenmaier and MacKay (1996, p. 41) also state that the ‘analysis of media messages has been tackled from a variety of theoretical and disciplinary perspectives’, and indeed text and pictures seem to have long been the main instruments of research (Uzzell 1984). Pritchard and Morgan’s study (2001), discussed in Chapter 8, is similar to what will be reported here, though their approach was based on the content analysis of physical brochures. This section will therefore look at the online projected place image of Dubai, also in terms of pictures and text.

Keywords: Focal Theme; Golf Club; Online Travel; Place Image; Destination Marketing (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-24702-4_9

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DOI: 10.1007/978-0-230-24702-4_9

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