The e-experience: creating more than a luxury website

Uché Okonkwo

Chapter Chapter 4 in Luxury Online, 2010, pp 111-181 from Palgrave Macmillan

Abstract: Abstract Anyone who has ever driven a Porsche, say the Cayman or the Boxster, knows that there are a hundred reasons to fall in love with a Porsche. From the commanding beauty of its appearance, the delicate contouring of its form, the clean lines of its color, the ergonomics and comfort of its interior, the clarity and illumination of its lights, the smoothness and safety of its wheels, the agility and gravity of its engine and the multi-function of its communications, a Porsche is a teaser and pleaser through and through. But if you only get the chance to drive a Porsche once every few years, what you would remember may not be the characteristics listed. You will likely remember the power of the smooth motion against you, the inner firing of your spirit, the powerful unleashed force of freedom and the sheer reward of being in a special space. These are all linked to the experience of driving a Porsche. The experience, of course, derives from the sensations, feelings, moods, perceptions and emotions aroused during the entire activity of driving. This is what stays in the memory and this is why you will go back to drive a Porsche again and again.

Keywords: Home Page; Online Experience; Brand Personality; Luxury Brand; Brand Identity (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-24833-5_5

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DOI: 10.1057/9780230248335_5

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