The Media and National Image

Simon Anholt

Chapter Chapter 10 in Places, 2010, pp 125-143 from Palgrave Macmillan

Abstract: Abstract There are two sorts of company in the world: those whose primary focus is always on developing a better product that people will want to buy because it’s better, and those whose primary focus is always on finding more effective ways of making people buy the product they’re selling.

Keywords: Foreign Investment; Brand Image; Multilateral Institution; Media Sale; National Reputation (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25128-1_11

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230251281

DOI: 10.1007/978-0-230-25128-1_11

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().