Should Places Have Simple Images?

Simon Anholt

Chapter Chapter 4 in Places, 2010, pp 38-47 from Palgrave Macmillan

Abstract: Abstract There is a basic question about the images of places which has seldom been addressed in the literature, and which remains largely unresolved: do places benefit more from having a clear, simple image, or is it preferable for them to have a rich, complex and even contradictory image? Societies are intrinsically complex and contradictory phenomena, so why should any country attempt to alter or disguise this fact in the way it represents itself and is perceived by outsiders?

Keywords: Public Opinion; Cultural Relation; Marketing Communication; Simple Image; Walk Away (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25128-1_5

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230251281

DOI: 10.1007/978-0-230-25128-1_5

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().