Sketches of National Image and Identity

Simon Anholt

Chapter Chapter 5 in Places, 2010, pp 48-83 from Palgrave Macmillan

Abstract: Abstract Talking about Pakistan’s international image may sound irrelevant, even absurd, at a more than usually troubled time in the country’s history, but the simple fact is that every country on earth depends on its good name in order to achieve its aims in the globally connected world we live in today.

Keywords: Public Opinion; Foreign Policy; Brand Image; Muslim Country; International Peace (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25128-1_6

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DOI: 10.1007/978-0-230-25128-1_6

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