Public Diplomacy and Place Branding: Where’s the Link?

Simon Anholt

Chapter Chapter 7 in Places, 2010, pp 94-102 from Palgrave Macmillan

Abstract: Abstract In March 2007, a conference on Public Diplomacy was held at Wilton Park, the conference centre of the United Kingdom’s Foreign and Commonwealth Office. Public Diplomacy practitioners and academics from several different countries attended the event, and a lively discussion emerged around the future of PD. One strand of the debate that particularly interested me centred on the connection between PD and competitive identity.

Keywords: Foreign Policy; Brand Management; Professional Audience; Conference Centre; Investment Promotion (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25128-1_8

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DOI: 10.1007/978-0-230-25128-1_8

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